AI Sports Content Platform

Your sports desk covers every game. PressBox writes every recap.

PressBox turns live game data into match recaps, newsletters, and social posts in your outlet's own voice, so two people can do what used to take a full newsroom.

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The Problem

Regional sports coverage is dying because recaps cost what reporters cost.

A two-person sports desk can cover the marquee game. The other three on Friday night go dark. PressBox closes that gap, game by game, without adding headcount.

60%+
of regional games go uncovered weekly at a two-person desk, based on our review of regional sports publications
3 hrs
typical reporter time from notes to published recap, before PressBox
8 min
from final whistle to a publish-ready draft in your outlet's voice
How It Works

From final whistle to published story — in minutes.

01
Connect your data feed
Point PressBox at your score feed or upload the box score. It ingests structured game data from standard sports APIs or a CSV export. No custom integration required to get started.
02
Set your brand voice
Upload a handful of past articles. PressBox learns your style, terminology, and structural preferences, then applies them to every recap it generates so readers hear your outlet, not a robot.
03
Publish or push to CMS
Review the draft in the PressBox editor, make any edits you want, and push directly to WordPress, your newsletter platform, or your social scheduler. One click, one workflow.
Full Product Walkthrough
Early Access Results

What publishers said after their first month.

We went from covering maybe 60% of our games to every single one. The voice calibration actually sounds like us, our readers couldn't tell the difference.

Sports editor, regional college athletics outlet Early-access program participant

Game-day recaps used to eat three hours. Now my reporter spends that time on feature stories that actually move the needle for our readership.

Managing editor, community sports media platform Early-access pilot
Output Formats

Articles, newsletters, and social posts from a single game.

One box score, three ready-to-publish formats. Each calibrated to your outlet's voice and the platform's expectations.

Game Recap Article

Full narrative recap in your outlet's voice

800-1200 word match recap with proper AP-style structure: game summary lede, key plays, quote integration slots, stat context, and a look-ahead close. Matches the style and vocabulary your readers recognize.

  • AP-style sport-specific formatting
  • Key play narrative with stat context
  • Quote integration placeholders
  • One-click CMS push via WordPress
Riverton Gazette - Game Recap
Eagles hold off Thunder in fourth-quarter comeback bid, 24-17
RIVERTON, TX. The Riverton Eagles survived a frantic final drive to claim a 24-17 victory over the Millbrook Thunder on Saturday night at Cornerstone Field...
Eagles quarterback Davis Holt threw for 214 yards and two touchdowns while rushing for a critical first down late in the fourth quarter to ice the game.
862 words generated in 8 min 22 sec
Newsletter Digest

Recap-ready newsletter segment

A concise 200-300 word newsletter-optimized segment with a results line, best play callout, and a short narrative. Drops directly into your Mailchimp, ConvertKit, or Beehiiv template.

  • Subject line and preview text included
  • Formatted for email rendering
  • Short and scannable for subscribers
  • Push to Mailchimp or ConvertKit
Subject: Eagles pull through in Millbrook thriller
The fourth quarter was anything but settled...
SATURDAY RESULTS
Eagles 24, Thunder 17: Davis Holt's clutch fourth-down scramble with 2:14 left sealed the Eagles' third straight home win. Millbrook drove to the 15 in the final minute before a Riverton interception ended it.
214 words - ready for Mailchimp
Social Media Posts

Platform-tuned posts for X and Facebook

Two or three social variants per game: a Twitter-length update for X, a longer Facebook post for community engagement, and an Instagram caption. Each calibrated to the platform's audience expectations.

  • Separate X and Facebook variants
  • Hashtag suggestions per sport
  • Character-count validated
  • Schedule via Buffer integration
FINAL: Eagles 24, Thunder 17. Holt was the story in the second half, going 14-for-18 with 2 TDs. Millbrook drove to the 15 late, Eagles held on. Recap coming shortly.
#RivertonEagles #MillbrookThunder #RegionalFootball
Pricing

Built for the desk that covers everything with half the people.

Plans priced for regional sports publishers, not enterprise media groups. Start free, add capacity as your coverage grows.

  • 14-day free trial, no card required
  • Cancel or change plans anytime
  • Voice calibration included in every plan
  • Annual plans save 20%
View All Plans
Starting at
$79
per month
Start Free Trial

From final whistle to published story in eight minutes.

Start your free trial today. No credit card required. Your first draft is waiting.

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