Our Story

Built for the outlets that cover the games no one else does.

Regional sports coverage is where most athletes get their start and where most fans follow the teams they grew up with. We built PressBox to make sure those stories get told.

2025
founded in Austin, TX
3 formats
article recap, newsletter, and social post from every game
8 min
from final whistle to a publish-ready draft
The Problem We Saw

Regional desks are covering fewer games every year.

Local newspapers and digital outlets used to send a writer to every high school playoff, every minor league doubleheader, every regional tournament. Budget cuts changed that. Now editors have to pick which games get covered and which ones just don't.

Brian Hough spent years as a sports editor watching his coverage area shrink. Not because fewer games were being played, but because there were fewer journalists to send. He saw the same pattern across the region: outstanding games going unreported, athletes whose achievements never appeared in print.

PressBox was built to solve one problem: help regional outlets cover every game they track, not just the ones they have staff to attend. The drafts it generates aren't meant to replace journalists. They're the first two-thirds of a story that a reporter can finish in the time it used to take to write the whole thing from scratch.

Sports desk editor reviewing game coverage at a regional newspaper

The team

A small group of journalists, engineers, and product builders who have all spent time inside regional sports media.

Brian Hough

CEO & Co-Founder

Background in sports media publishing operations and editorial workflow. Spent years running coverage decisions at under-resourced regional desks and left to build the tool those desks needed.

Priya Venkataraman

Head of Product & Co-Founder

Focused on newsroom workflow automation and product strategy for media-tech teams. Her product instinct comes from watching editors work under deadline pressure, not from reading product specs about them.

Marcus Webb

Lead Engineer

Works on real-time sports data pipeline engineering, NLP systems, and content delivery infrastructure. His focus inside PressBox is accuracy and voice fidelity for factually-dense sports copy.

Questions about PressBox or how it fits your outlet?

We respond to every inquiry from regional publishers within one business day.

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